Professor of Music Business/Management at Berklee College of Music Peter Alhadeff, discusses the music industry from a unique perspective — that of a business economist whose focus is on global markets and market forces. He describes the courses he teaches at Berklee in economics and statistics and how he ties these topics to the business of music, and speaks at length about the worldwide music market and how anyone starting a career in music can learn about, and harness the power of, the massive international music scene.
On the eve of tomorrow’s “informational” hearing on theUMG-EMI merger by the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, several movers & shakers have given the deal a thumbs up…
Sean Parker: In an interview yesterday at the New Music Seminar in N.Y., Tommy Silverman asked the Napster,Facebook and Spotify hotshot what he thought of the Universal-EMI merger. Parker replied, “After witnessing 12 years of the music industry languishing in a difficult transitional period, Universal buying EMI is ultimately a good thing for an industry that needs leadership willing to drive change.”
Katy Perry, warming up to the idea after taking a defiant stance during NARM last month: “What I like about Universal is that, for the first time in a long while, we’ll have real music people owning EMI, who understand its rich legacy and want to invest in me and it to make it even better for the artists and fans. I’ve met with Lucian Grainge and heard that he wants to keep EMI as a separate entity alongside Universal, which could be a very smart thing to do considering how great the EMI team are. I have had great success with EMI and look forward to great successes with Universal. ”
Dave Holmes, manager of Coldplay, one of EMI’s biggest artists: “I look forward to working with the Universal team. They have assembled the most talented group of executives in the industry today, and their success speaks for itself. This can only be a positive for the artists and executives at EMI.”
David Robkin, CEO of the Nashville-based indie labelBigger Picture Group, recently told The Tennesseanthat the merger might even help independent labels, which attract artists precisely because they aren’t big, mainstream companies. “We’re competing not necessarily based on dollars, but based on time available and creativity and flexibility, and I think that’s something that as companies consolidate and get bigger,” he said. “it actually creates opportunity for us.”
Kim Roberts Hedgpeth, Co-National Executive Director,SAG-AFTRA, speaking on behalf of the entire union: “We believe that the pending acquisition of EMI by UMG warrants favorable consideration by the [European]Commission. The devastation of the music industry over the past decade is unparalleled in any other sector of the entertainment and media industries.”
Tomorrow’s hearing, featuring such luminaries as Lucian Grainge, Roger Faxon, Irving Azoff, Edgar Bronfmanand Martin Mills, will be webcast live at 1:30 p.m. EDT/10:30 a.m. PDT. Stream the webcast here. -Hits Daily Double
Pete Galli is an artist manager and owner of the Los Angeles-based Galli Management. He oversees the careers of The Bravery, Damone, and Andrew W.K.
Here in the Cyber PR® offices, we quite frequently have musicians about to release albums this fall for press release writing services. We no longer write press releases for bands, but wanted to at least give you the basis for how to do so properly, should you still feel the need to release one yourself:
A press release should be one page only and on letterhead (if you do not have letterhead put your logo or your record company’s logo at the top). Your press release should be formatted like this:
1. FOR IMMEDIATE RELEASE
All Press Releases start with ‘FOR IMMEDIATE RELEASE’ written in the top left hand corner, and always in CAPS.
2. The Contact Information
Contact Info should include your first and last name (or the first and last name of a specific person) a phone number and an email address. The web address is optional here or you can include it at the bottom in the additional contact information section.
It should look like this:
FOR IMMEDIATE RELEASE
Contact: Ariel Hyatt (212) 239-8384
Next comes the Headline of the Press Release which should be simple and centered and bold
Jen Chapin to Celebrate Release of New Album With East Coast Tour
This is an expanded part of the headline which brings the reader in and accentuate the headline by adding detail
10 city tour supports Ready, her new album on Metropolitan Hybrid.
Cities will Include Philadelphia, Boston, Portland, and Hartford.
5. Opening Paragraph: Location, Date & 5 W’s
The Opening Paragraph should start with (City, State) Date — This is so the reader knows where the information is coming from and how timely the information is.
Example: (New York, NY) June 20, 2012
And it should answer the 5 W’s:
Who, What, When Where and Why
This initial paragraph should always grab the reader and answer all of the basic questions the reader might have that are factual. If the release is to promote a show or a specific event include the full date, venue name , venue address, showtime, ticket price and ages as well as a link to the venue for further directions & information.
6. Second Paragraph: USP / Unique Selling Point & Quotes
This is the “meat” of your press release so make it juicy!
This will include further information, more details, an engaging story, a quote about your music, or about the topic of the release from reviewers, fans, a producer, a venue owner or an industry tastemaker (because what other people say is always taken more seriously and is more believable than your own hype) and the USP – Unique Selling Point – a short description that captures the sound of the music (pretend that the reader may never actually hear the CD and include what makes you stand out.
7. Final Details & Additional Contact Information
Here is where you would include all tour dates, a mailing address a link to your websites, and a place where a photo can be downloaded a link where the CD or tracks can be purchased or label contact add them here.
8. The 3 # # #’s – The End!
Now type this:
# # #
This indicates that the press release is finished and there is not another page.
The long-time music industry veteran, Jeff Ayeroff has started two storied labels — Virgin America and The Work Group, and recently served as a Vice President and “Creative Czar” with Warner Brothers Records.
Producer Rodney Jerkins In The Studio With Justin Bieber for his new album, must watch !!
Ike Williams and Patricia Nelson, media and entertainment lawyers of Fish and Richardson, talk about issues pertaining to copyright law. Patricia goes over the definition and the rights you have with a copyright as well as when your work is considered copyrighted. Work made for hire, how you can lose a copyright, the benefits of registering your work for a copyright, and statutory licenses are also covered in this clip.
Greetings! Marissa from Team Cyber PR® here, and I have a question:
Do you consider yourself mobile-savvy?
I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you!
Here are some interesting mobile statistics to keep in mind:
- There are 165 million Twitter users, and 50% of them use Twitter Mobile.
- Over 1/3 of Facebook’s 900 million+ users also use Facebook Mobile.
- Mobile internet usage will overtake desktop internet usage by 2014.
- Mobile coupons get 10x the redemption rate of regular coupons.
- 3 out of 5 internet searches are done with a mobile device.
- 91% of mobile internet access is to socialize.
- In March 2012, Smartphones were in use by 50.4% of consumers in the US.
As you can see, the popularity of mobile devices is currently on the rise! And even with social connections aside, new apps are always finding ways to make just about anything possible from your phone. If you’re ready to simplify your life and amplify your fan interactions (mostly for free), then get your smartphone in hand and check out these 7 apps:
1. Square / Cost: FREE
Let’s say you just played a show, and you’ve got a newly converted fan that absolutely can’t get enough of you. She loves your music so much that she wants to buy 5 CD’s – one for her, and the rest for some family and friends. Awesome, right? One problem, though – she only brought her credit card. Well, that’s a bummer. How are you going to scan her card without some sort of card reader? Oh, wait, do you have a smartphone? Then consider your problem solved!
Square is a fabulous app that allows you to swipe any credit card and deposit the money into your bank account. Once you sign up on the website, they’ll send you your free card reader. Then just download the app and set everything up, and you’ll never have to worry about the “cash-only” dilemma again!
Read the rest of them after the jump! -Music Think Tank
2. Tweetbot / Cost: $2.99
Twitter is one of the easiest ways to keep up with your network in real time while you’re out on the road. While Twitter does have its own app, many find it somewhat lacking. For a Twitter app with a little personality and some cool features, why don’t you try Tweetbot?
Tweetbot lets you read and create tweets, of course, but there’s more! You can create lists of different types of people, such as co-workers or fans by location, and view timelines of only their tweets. You can also read a whole conversation thread with a single swipe of your finger, and customize the app so you can use it however you’d like best.
3. Facebook / Cost: FREE
You DO have a Facebook fan page, right?! Good!
Make sure you’re staying on top of your page with the Facebook app. Let everyone know what you’re up to, scroll through your news feed, upload your cool photos easily, and check into your favorite coffee shop! You can pretty much do anything you could normally do with Facebook, right on your phone.
4. Instagram / Cost: FREE
Think you’re a good photographer? With Instagram’s effects, you could even wow yourself. And with photos acting as one of the most well-received and popular kinds of Facebook updates, there’s no reason not to post them more often!
Instagram provides a smooth, easy, and great-looking interface to snap pictures with your phone, add different filters to transform them, and share them easily with your social networks. Warning: it can be addictive!
5. Dragon Dictation / Cost: FREE
Okay, so you’re out getting some lunch with your buddies, and suddenly…inspiration hits. You saw or heard something, and you got a cool idea for some new song lyrics. But you’re in the middle of lunch, so what do you do? Quick – just record your voice!
To record your voice and turn it into text with surprising accuracy, give the Dragon Dictation app a shot. You can even use it to write emails, which could be especially helpful if you aren’t the world’s fastest texter.
6. Tonepad / Cost: FREE
If you’ve ever wanted to create musical compositions on the go, then you should start playing around with Tonepad! This nifty app lets you play different notes with a touch of your screen. There’s no limit to the number of songs you can create and save!
If you want to share your creations, you can hit the “Upload” button to get a special code and give it to your friends. If they also have the app, they can input the code and hear what you made. Now, start creating!
7. SendHub / Cost: FREE
Mobile marketing has actually been around for a while, but many still aren’t taking advantage of it because they’re not sure how. One of the reasons it’s so useful is because people tend to have their phones with them all the time. How do you reach out to your fans and let them know you have a surprise show that night? The same way you’d reach out to any of your friends: with a text!
SendHub is a service that allows you to send texts to groups of people, and they’ve just released a mobile app. Just sign up on the website with your mobile number and download the app to use the site easily from your phone. SendHub provides you with a unique number, so your real number can stay private. Anyone can subscribe to your group texts by texting the group’s keyword to your SendHub number, and can unsubscribe by texting “STOP.” The app lets you create your groups right out of your iPhone contact list and manage your account on the go! A free account gets you up to 1000 messages per month and up to three groups, with 50 numbers max per group.
Los Angeles-based music lawyer, ay Cooper introduces himself and the practice of music law, and shares some incredibly valuable information about the state of the music business today. Among the topics discussed: how file sharing fits into the history of recorded music; whether new-style record deals like 360-degree contracts, 50/50 deals, and non-traditional distribution channels (e.g. Starbucks) are worth your time; the difficult and potentially costly to artists question of whether recorded music counts as work-for-hire under US law; the real reason the RIAA is suing your grandmother, and much more.
Multi-Platinum Engineer Ariel Borujow, Producer for Drake/Lil Wayne/Fabolous OMEN, and Manager/Publisher Francesca Spero. This piece entails an open discussion on the process of making records, from the creation to the mixing to the shopping. Gems dropped, pay close attention. For more interviews and vids of the biggest names in the game check out